Company Profile
Engineering company with well designed product
Issues
Falling sales, poor cash flow, low profit
Insufficient sales resource to improve sales and insufficient cash resource to employ further sales staff
Lack of strategic and business planning
Solution
Developed practical strategy with management team
Develop sales function and framework to utilise specialised agents
Recruited ‘agent sales force’ and set up operational procedures
Outcomes
Reduced pressure from bank due to clear forward plan (and implementation of plan)
Growing confidence within company of ability to ‘manage the future’ and growing sales!