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Bother,
because if you don’t, you’ll stagnate and die.
Cardinal
Rule No. 1. Never confuse “Innovation”
with “Change”. They are entirely different animals. To paint a blue wall brown is certainly a change, but it is
hardly innovative!
Cardinal
Rule No. 2. Never “change” for “change’s”
sake. Unless you have something measurably better to replace that which you are about to change, LEAVE IT ALONE
until you do. Always ask yourself, “How and by how much is my company going to be better off as a result of my actions?”
“So if it’s going to make
more profit, how can I make my company more innovative?”
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Innovation
is not so much what you do…it’s more about the way you think.. And applies in all functions, in all businesses
and in all walks of life.
We have said
“Innovators are born, not bred”, but this really applies to the truly inspirational innovators such as Richard
Branson, James Dyson, Bill Gates and the like, but for the rest of us, it CAN be learned, developed and refined.
“OK, when we’ve changed
our way of thinking and have a string of “good ideas”, how do I select the ones to pursue and turn them into making
me more money?”
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This
phase is distinctly and emphatically different from the “inspirational” phase.
It
follows an extremely well defined, disciplined and managed process ensuring that the product “gets to market.” Don’t take that wording too literally. The “product” could be a
new admin. system and “getting it to market” interpreted as having the system installed and saving time and money.
The vast majority of
“Innovations” and “Initiatives” falter and die long before coming
to fruition. Working with Moug Mackay will almost guarantee you will become sleeker faster and more profitable.
For
a completely free and informal review of your Innovation Policy and how it can benefit your company, call Murdo
Mackay on:
07909
750333. or
e-mail
on murdo.mackay@mougmackay.co.uk
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